{"id":3531,"date":"2026-07-07T21:45:49","date_gmt":"2026-07-07T19:45:49","guid":{"rendered":"https:\/\/modspenews.com\/?page_id=3531"},"modified":"2026-07-07T21:45:49","modified_gmt":"2026-07-07T19:45:49","slug":"la-mode-comme-outil-de-communication-autour-dun-film","status":"publish","type":"page","link":"https:\/\/modspenews.com\/index.php\/la-mode-comme-outil-de-communication-autour-dun-film\/","title":{"rendered":"La mode comme outil de communication autour d&rsquo;un film"},"content":{"rendered":"<p>Au-del\u00e0 du glamour, les tenues d&rsquo;avant-premi\u00e8re s&rsquo;inscrivent dans une v\u00e9ritable strat\u00e9gie de communication autour du film. Studios et marques collaborent parfois directement pour cr\u00e9er des collections capsule li\u00e9es \u00e0 une sortie, r\u00e9\u00e9diter des costumes iconiques dans la mode grand public, ou m\u00eame lancer de nouvelles tendances inspir\u00e9es d&rsquo;un film \u00e0 succ\u00e8s. La mode devient alors un prolongement direct du marketing cin\u00e9matographique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au-del\u00e0 du glamour, les tenues d&rsquo;avant-premi\u00e8re s&rsquo;inscrivent dans une v\u00e9ritable strat\u00e9gie de communication autour du film. Studios et marques collaborent parfois directement pour cr\u00e9er des collections capsule li\u00e9es \u00e0 une sortie, r\u00e9\u00e9diter des costumes iconiques dans la mode grand public, ou m\u00eame lancer de nouvelles tendances inspir\u00e9es d&rsquo;un film \u00e0 succ\u00e8s. La mode devient alors [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jnews_page_loop":{"first_title":"Latest Post","header_type":"heading_6","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","module":"3","main_custom_image_size":"default","second_custom_image_size":"default","excerpt_length":"20","content_date":"default","date_custom":"Y\/m\/d","content_pagination":"nav_1","pagination_align":"center","post_sticky":"0","post_offset":"0","posts_per_page":"5","sort_by":"latest"},"jnews_single_page":{"layout":"no-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","show_post_title":"1","show_post_breadcrumbs":"1","show_post_featured":"1","share_position":"top","share_color":"share-monocrhome"},"jnews_social_meta":[],"footnotes":""},"class_list":["post-3531","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/modspenews.com\/index.php\/wp-json\/wp\/v2\/pages\/3531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/modspenews.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/modspenews.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/modspenews.com\/index.php\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/modspenews.com\/index.php\/wp-json\/wp\/v2\/comments?post=3531"}],"version-history":[{"count":1,"href":"https:\/\/modspenews.com\/index.php\/wp-json\/wp\/v2\/pages\/3531\/revisions"}],"predecessor-version":[{"id":3532,"href":"https:\/\/modspenews.com\/index.php\/wp-json\/wp\/v2\/pages\/3531\/revisions\/3532"}],"wp:attachment":[{"href":"https:\/\/modspenews.com\/index.php\/wp-json\/wp\/v2\/media?parent=3531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}